What is a clickthrough?


My Swiftype analytics dashboard displays the number of “clickthroughs” a page has received. What does this mean?

A clickthrough (or click through) is recorded when one of your users does a full-text search and then clicks on one of the search results.

The equivalent of a clickthrough for the Swiftype autocomplete dropdown is called an autoselect.

Also see https://swiftype.com/search-concepts/clickthrough-behavior)